Owning and running a website, doing off-page and on-page optimization as well as analyzing visitors isn’t everything that online marketers and webmasters must do. It is imperative to be aware of the current rankings of your website from various search engines like Yahoo, Google and so on. This is applicable for every keywords that you’re interested in. Knowing the search engine results page or SERP position is extremely important. This is to give you a thorough understanding of traffic volume, fluctuations in income or any parameter that may be related to search engine rankings.
As a matter of fact, you can perform a manual check of your keywords and to do this, you simply need to enter that keyword to your browser and see what position it has in your target page. On the other hand, manual approach lacks of the essential steps. It is not enough to check the ranking and it is almost mandatory to record positions and other relevant details. Having a history of positions will help you in determining what changes made to the site have brought significant changes in the ranking. Of course, it is all natural for you to deal with fluctuations in position as algorithms used by search engines are updated regularly, new websites arise every single day and lots of other factors which contribute to the position of your website in search engine results pages.
The best way that can be done in tracking your ranking is through the use of software in which there are various tools that you could choose nowadays. As you use these programs, it will provide you with essential features to track the positions and also, check the PageRank and number of backlinks. What is needed to be done here is to trigger updates every now and then as well as other relevant data that could be collected and stored to database. At any point in time, you could have the latest data and also, display graphs which shows your progress.
But what stops people are on how they can make use of rank tracker. And believe it or not, tracking the progress of any desired keywords you want is possible. Say for example that you are doing SEO, this can help you as well to monitor the impact of what you’re doing. The effects aren’t seen immediately but eventually, you can see the difference.
It can be a sign of mistake on the page if the change of your ranking drops. Changes of ranking on established websites shouldn’t be compared to the ranking fluctuation on new sites. Still at the end of the day, rank tracker is one of those tools in trade that you should not disregard when doing online marketing.